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Where Stradem can help your team grow
Stradem helps wherever revenue depends on choosing the right customers, journeys and offers. These examples show where teams start. Yours will look different.
Questions to start from
Pick the question that fits your team
Bring a question like these, or let Stradem find the ones worth asking.
- Which customer groups should get a second offer?
- Where should we fix onboarding first?
- Which customer groups should we stop messaging?
- Which customer groups deserve more investment?
- What should we test next, and in which channel?
- What is each customer group worth over time?
Examples
Places to start
B2B, ABM and sales
Account expansion
- Signal
- Target accounts show product usage and content engagement, and sellers have not been in touch recently.
- Question
- Which accounts should sales and account-based marketing work this quarter?
- Measure
- Added pipeline and conversion, against a comparison group.
B2C, consumer retail
Repeat purchase
- Signal
- First-time buyers place a single order and stay inactive for a period your team defines.
- Question
- Which first-purchase segments deserve a second-order offer, and what would the offer add?
- Measure
- Added repeat rate and margin, against a comparison group.
Enterprise and subscription
Retention
- Signal
- Behavior and service signals show churn risk before the usual indicators do.
- Question
- Which at-risk customer groups justify a retention action, and how much is it worth spending?
- Measure
- Added retention, against a comparison group, and the customer lifetime value it keeps.
Software, services and subscription
Onboarding
- Signal
- New accounts stall before setup is complete, and a pilot shows guided setup helps.
- Question
- Does an onboarding fix return more than a marketing offer or added sales coverage, and who owns it?
- Measure
- Added setup completion, and the margin those accounts keep, checked by the test.
Omnichannel marketing
Personalization across channels
- Signal
- Customers hear from email, web, app, ads and sales, and no one sees the total contact.
- Question
- Which channels deserve investment for which customer groups, and which customer groups should we leave alone?
- Measure
- Added response and margin for each customer group, against a comparison group.
Segmentation and valuation
Customer valuation
- Signal
- Customer groups differ in what they are worth over time, and budget is spread evenly across them.
- Question
- Which customer groups deserve more investment, and which deserve less?
- Measure
- What each group is worth over the first 12 months, and what an action added for it.
Industries
Typical decisions by sector
Financial services
Decide which customer groups justify a cross-sell conversation and which justify a service call.
Insurance
Size the value of retention and cross-line offers for each customer group, and test them against a comparison group.
Healthcare and life sciences
Spread engagement effort across professionals, patients and accounts, and measure the added response.
Manufacturing
Direct account teams to the dealers, distributors and customers where expansion is most likely, and measure pipeline.
Logistics and transportation
Grow contract accounts by sizing expansion by service and region, and track what each action added.
Telecom and communications
Focus program and account teams on the segments with the most room to grow, and read the results across program and customer data.