Digital marketing
Organic search traffic, year over year
350%
increase in organic search traffic, year over year
Organic search traffic grew 350% year over year.
Growth Twin labels each result with the measure it reports and the period it covers
- Decision problem
- An enterprise customer already had a large set of technology in place. The value depended on how teams chose, owned and measured work.
- What changed
- The way of working changed. The technology stayed as built. Three changes defined the program:
- Choosing: one shared way to compare and select work, so every investment met the same test
- Owning: each investment had a named owner who answered for the result
- Measuring: one definition of attributed revenue, reported on a regular rhythm
- Result
- Results show $20M ROI in one year from the new way of working.
- Metric
- ROI in dollars over one year, measured as the revenue attributed to the program.
- How it informs Stradem
- The Growth Program applies the same three changes to customer decisions: one way to compare investments, a named owner for each, and one definition of value.
The Growth Program runs this decision process in the workspace