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From an idea to an action your team can deliver
Bring an idea and an audience, or let Stradem build them. The Stradem platform and team find the customer groups worth pursuing, design the test and measure the result with you. Your team owns the business decision and the delivery in your own platforms. Start with a free 30-minute working session.
Where we start
Bring an idea, or let Stradem build it
Bring your idea
Start with an idea, an audience or an offer you already have. Stradem sizes it, compares it with other options and designs the test.
Let Stradem build it
Start with a revenue goal and your data. Stradem finds the customer groups, proposes the ideas and ranks each by value. You choose which to test.
Ways to start
Choose an engagement around your immediate priority
| Engagement | What you get | What happens | Timing | You provide |
|---|---|---|---|---|
| Working session | A first view of where the opportunity is, and an agreed next step | The Stradem team and the people closest to your goal talk through your idea, or find one together. | 30 minutes, free | A goal or an idea, and the context around it |
| Value Assessment | Where the opportunity is and what stands in the way. A short list of opportunities in priority order, where your stack performs best and the first decision picked. | The Stradem team sets up the workspace with agreed aggregate data, builds the customer groups and ideas worth pursuing, sizes each and compares the options on value. We note what is missing in data, owners, capacity and channels. | Three to four weeks, fixed fee | One sponsor, a current view of your data and platforms, and four working sessions |
| Launch | The first test, live in your platform, with an approved action, a measurement plan and a decision log. See what ready to launch means. | The Stradem team works with yours on the first customer group. We design the action and the test and stay with the work until the test is live. Your platform owner builds and runs the action in your platforms. | Six to eight weeks, fixed fee | The people who own the action, the data and the platform |
| Growth Program | A monthly review of results and a decision on the next investment: scale, refine, stop or move investment. Each decision is backed by evidence and kept in a log your team can access and export. | Each month the Stradem team and yours review the results in the workspace. The Stradem team interprets the evidence and recommends the next investment. Your team takes on more of the work at the pace you choose. | Monthly reviews, on an annual term | Monthly time from your marketing, data and platform leads |
Teams with a clear priority can start with a Launch. Teams that want ongoing support can start with the Growth Program.
What is included
The platform and the Stradem team, working with yours
The standard engagement combines the Stradem platform with the Stradem team's work on your decision. Your team keeps the business decision and the delivery.
- The platformAccess to the models, the workspace and the decision log for the length of the engagement.
- The Stradem teamFinds the customer groups and ideas, frames the decision, designs the test and interprets the result with you.
- Your teamOwns the business decision, the data, the approvals and the delivery of each action in your own platforms.
- Each monthThe Stradem team and yours review the results. The Stradem team recommends the next investment and your team decides.
- Taking on moreWhen your team wants to lead more of the work, the agreement sets out the transition.
- Your recordsYour team can access and export the decision logs, assumptions and results. The agreement sets out what stays available when an engagement ends.
Timeline
Nine to twelve weeks to launch the first test
The Value Assessment gives you the first decision in three to four weeks. The Launch runs next, and the first test goes live in your platform at its end. Results follow when the agreed measurement window ends. With the eight-week window shown here, the results review falls about seventeen to twenty weeks after the Value Assessment starts.
Week
Working sessionFree, 30 minutes
You leave with a first view of the value and an agreed next step
Value AssessmentThree to four weeks
Decision First decision picked
LaunchSix to eight weeks
Decision Approve the plan and go live
TestAgreed window, eight weeks shown
Decision Scale, refine, stop or hold
Growth ProgramMonthly reviews, annual term
A new decision each month
Lighter segments show the range in timing. Orange squares mark the decisions your team makes. The measurement window is agreed for each outcome.
How we work with your team
Build the process with your team
We set it up
We set up the workspace, agree the data exchange and design the measurement.
We run it with you
The Stradem team works next to yours on the first decisions, checking the evidence and recommending each next step.
Your team leads when you choose
When you choose, your team runs the review on its own log, and Stradem stays available for support.
Stradem Your team
Set up
Run in parallel
Hand over
Typical balance of hands-on work at each stage.
End of the Launch
What ready to launch means
A launch plan holds everything needed to start the test. Your sponsor approves it, we set up the test with your team, and your platform owner makes it live and runs it in your platforms. The Launch ends when the test is live. Some items sit with your teams or vendors, such as hiring, product work or platform changes. The Launch names each one, with an owner and a date.
- An approved audienceThe eligible accounts, defined in your data and approved by the person who owns them.
- The action and where it runsThe offer, the channels it uses and what each channel needs.
- Named ownersA sponsor, a delivery owner and an owner of the measure.
- A measurement planThe metric, the comparison group, the results date and the result that triggers action, all agreed before launch.
- A test planThe comparison group, the size, the timeline and the steps to run the test in your platform.
To start
What we need from you
A small, senior group and a goal are enough to begin.
- A goal to start withFor example, more revenue from existing customers or a target for one product. Stradem proposes the ideas and the customer groups, and you add your own.
- A current view of your footprintYour data, platform and measurement setup, as it stands today.
- Four working sessionsWith marketing, data and platform leads.
- One sponsor who can actA leader who can approve the recommendation and act on it.