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Five questions to ask before the next budget cycle
A short guide for senior marketing, finance and product leaders who need a clear answer to where the next dollar should go.
What is inside
- Where is the value, in dollars?Size the opportunity for each customer segment.
- Which action fits, and who owns it?Match the action to the barrier and name the owner.
- How will we know it worked?Agree the comparison group and the target first.
- What did the last investment produce?Find the record, or start one.
- What does the next dollar buy?Compare the next investment with the last.
Eight pages. Each question includes what good looks like and what to bring to the meeting.