$20M
ROI in one year, measured as revenue attributed to the program
A new way of working for an enterprise customer.
The intelligence layer for customer growth
Find the growth worth pursuing
Stradem is a platform and a team that show which customer initiatives to prioritize, test and measure, using the data and systems you already run.
Book a working session See a decision example
For leaders who own customer revenue: marketing, finance, product, sales, data and IT.
The value Stradem delivers
Your data is the raw material. Activation makes the revenue
Revenue from the data you hold
The data in your customer data platform or data lake is ready to activate. Stradem finds the customer groups and ideas worth pursuing, ranks them and puts a value on each. A small or partial data set is enough to start.
A stack that performs better
Know where your stack performs best and what to change. Lean into what works.
What sets Stradem apart
Data platforms unify, journey platforms deliver and analytics tools report. Stradem values each action, shows which to activate first and measures what it added.
Client work
Client work that informs Stradem
350%
increase in organic search traffic, year over year
Organic search traffic grew 350% year over year.
30%
less time and cost by focusing on the actions worth pursuing
The right actions cut time and cost by 30%.
Where Stradem fits
Stradem works alongside the platforms you run
Your platforms hold the data and run the actions. Stradem shows where to activate first.
Your data
- Customer data in your customer data platform or data lake
- Journey, campaign and channel results
- Experiment and test results
- Finance and cost data
A small or partial data set is enough to start.
Stradem
Where to activate, and what it returns
- Values every option.
- Shows where to activate first.
- Shows where your stack performs best.
- Records each decision with its assumptions.
What your team gets
- The customer groups worth activating first
- An action your team can deliver and test
- A value estimate for each option
- Where your stack performs best and what to change
- A decision log with the assumptions and result
Your platforms and teams run the approved action, and the results return to Stradem. See how Stradem fits alongside your platforms
Three Twins
How the three Twins support the work
A Twin is a Stradem model of your customers, journeys or decisions.
Segment Twin
Find the customer groups worth investing in
Sizes each group, explains what holds it back and lists the candidate actions.
Output A prioritized list of customer groups and the first test.
Journey Twin
Design an action your team can deliver and test
Shows where the change belongs, who is excluded and what the build needs.
Output An approved action brief and test plan.
Growth Twin
Measure the value and see where your stack performs best
Keeps the forecast, the reported outcome and the tested gain apart, and shows what to change in your stack.
Output A decision log and where to optimize your stack.
How the work happens
Who does what at each stage
| Stage | The Stradem team | The platform | Your team |
|---|---|---|---|
| Frame the decision | Proposes the customer groups and ideas worth pursuing, and clarifies the goal and the limits. | Keeps the options, assumptions and costs in one workspace. | Your sponsor shares the goal and any ideas you already have. |
| Prepare the recommendation | Checks the evidence, challenges the assumptions and designs the test. | Compares the options on the agreed basis and keeps the reasoning. | Finance, data and platform owners confirm the inputs. |
| Put the decision into action | Confirms what the action needs to start and prepares the approved brief. | Keeps owners, dates, test design and the decision together. | Your platform owners run the action. |
| Review the result | Reads the evidence and recommends the next step. | Updates the value estimate and keeps the result and the decision. | Your sponsor decides whether to scale, refine, stop or hold. |
Ways to start
Bring your idea, or let Stradem find one
Every engagement begins with a free 30-minute working session.
Three to four weeks
Value Assessment
Find the opportunity. The Stradem team looks at your data and platforms, builds the customer groups and ideas, sizes them and picks the first decision.
Six to eight weeks
Launch
Go live with the first test. The Stradem team designs it with yours and stays with the work until the test is live.
Monthly reviews
Growth Program
Review results each month and agree the next investment. The Stradem team reviews the evidence and your team decides.
Responsible AI at Stradem
AI that covers more of your options
Stradem uses AI to compare options across customer groups, journeys and channels. Our team works with yours to decide which options are ready to simulate.
More ideas compared
Compare options across your customer groups, channels and regions.
Clearer results
Charts, decision logs and results summaries come from the same data.
Faster turnaround
In one enterprise workflow, account-brief preparation fell from a week to under a day.